How We Tripled Enquiries And Achieved 180% ROI In 90 Days For A Delhi NCR Banquet & Resort Property.
3x
Enquiries Tripled
180%
ROI In 90 Days
60%
Lower Cost Per Lead
Year-Round
Consistent Bookings
About The Brand
Royal Pepper Hotel & Resort Is A Premium Banquet And Resort Property Located In The Delhi NCR Region. Founded By Mr. Aggarwal, The Property Caters To Large-Format Social Events — Weddings, Engagements, Birthday Parties, And Corporate Functions — As Well As Leisure Stays And Weekend Getaways.
The Venue Is Known For Its Spacious Banquet Halls, Lush Outdoor Spaces, And End-To-End Event Services. But Despite The Quality Of The Facility, Mr. Aggarwal Was Facing A Classic Problem: Great Product, Poor Discovery. Most Of Their Business Was Coming Through Seasonal Referrals, And The Slow Seasons Were Painfully Slow.
The Problem
Royal Pepper Was Heavily Dependent On Wedding Season For The Majority Of Its Revenue. Outside Of October–February, Enquiries Dried Up Significantly, Creating Massive Revenue Fluctuation And An Inability To Plan For Staff, Inventory, Or Growth.
No Digital Presence: The Property Had No Active Digital Marketing. No Social Media Ads, No Google Presence, No Lead Generation System Outside Of JustDial And Word-Of-Mouth.
High Cost Per Lead From Existing Channels: The Leads That Did Come In Via Aggregator Platforms Were Expensive And Of Mixed Quality — Often Requiring Long Nurturing Cycles Before Converting.
No Off-Season Strategy: There Was No Attempt To Drive Leisure Stays, Corporate Bookings, Or Birthday/Anniversary Events During Off-Peak Months To Maintain Revenue Consistency.
Our Strategy
01 — Multi-Occasion Campaign Calendar
Built A 12-Month Campaign Calendar Targeting Every Bookable Occasion — Weddings, Engagements, Birthdays, Anniversaries, Corporate Off-Sites, New Year Parties — So There Was Always A Relevant Reason To Enquire.
02 — High-Intent Meta Lead Generation Ads
Ran Targeted Meta Lead Generation Ads Reaching Audiences In Delhi NCR Who Were Actively Planning Events. Used Interest Targeting (Wedding Planning, Corporate Events, Party Planning) Combined With Lookalike Audiences From Past Enquirers.
03 — Venue Showcase Creatives
Created Stunning Visual Creatives Showcasing The Venue's Best Features — The Grand Banquet Hall, Outdoor Spaces, Décor Setups, And Event Photography. The Creatives Were Designed To Make Viewers Immediately Envision Their Own Event At Royal Pepper.
04 — Retargeting & Quick Response System
Implemented A Retargeting Funnel For Website Visitors And Form Abandoners. Coordinated With The Sales Team To Ensure All Leads Were Called Back Within 30 Minutes — A Critical Factor In Hospitality Conversion Rates.
The Results
3x Enquiries
Total Monthly Enquiries Tripled Within The First Quarter Of Working Together
180% ROI
Return On Ad Spend Of 180% Achieved Within Just 90 Days Of Campaign Launch
60% Lower CPL
Cost Per Lead Dropped By 60% Compared To JustDial And Other Aggregator Platforms
Year-Round
Consistent Bookings Across All Months — The Painful Off-Season Problem Was Effectively Solved
Ready To Grow?
Let's End The Off-Season Problem For Your Venue And Build A Consistent Lead Pipeline.
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